Event branding

During my internship, I was part of a team of other co-op students that curated two large events, Movies Under the Stars, and Explore the George. I mainly worked on creating a brand for them and producing graphic work such as posters, flyers, iconography, and other promotional materials. The work I produced was displayed and distributed to the community and residents of the city of Surrey.

Movies Under the Stars - Free Family Movie event

Movies Under the Stars is an event hosted by the Downtown Surrey Business Improvement Association. In short, the event is a series of movie nights that are held every Saturday in August showcasing recent favourites such as Beauty and the Beast and Moana. With free admission and activities sponsored by local businesses, Movies Under the Stars brings together the community and involves families and their children in a safe and positive space. My role in this project was to create promotional material for this event which included posters, flyers, tickets, brochures, and newspaper ads.

Explore the George

Explore the George is a campaign to promote businesses in the city of Surrey and outreach to the public about events. The aim of this project was to create greater engagement in the community, and help invite the public to participate in helping the city to be more active, welcoming, and enjoyable for not only the businesses but also families and residents. I worked on this project with communication, business, and videographer interns, where my main role involved re-branding Explore The George, and creating an identity for this campaign. I worked hard to find creative solutions to represent the community and the promotional videos with iconography that was mature, but also positive and appealing. With the logo, I wanted to highlight the significance of the small business in the community amongst the growth of big businesses, where both play a part in molding Surrey into an ever increasing vibrant and eventful place.

graphic communication and promotional work

Other graphic work that I did during this co-op was to create visual communication for the DSBIA through business publications, small promotional work, email and newsletters, as well as informational and sponsorship packages. For these areas, I considered a number of things such as each of the different stakeholders and audiences viewing the work, creating consistency with DSBIA or event/business branding, and the various formats and sizes that the work was printed in and distributed to. 

Major Publications & Newsletters

These publications included major business relational communication. For these, I had to consider how the DSBIA would be presented in front of the board of directors and prominent business owners. What I took into consideration the most was providing clarity and ease for those whom would receive these documents, loaded with much functional information and large sections of budget plans and numbers. Even though it was necessary for these publications to be professional and align with business formatting, I also worked to create greater readability and make the document more engaging when used in reference at the large board meetings or distributed to the involved businesses in the Surrey area.

General Graphic & Brochure Collection

The following brochures, posters, banners, and graphic work was definitely more open-ended as I had more freedom in creating the graphics to represent the various business and events. As well, the audiences for these materials catered much more to families, children, and youth in the city, where I sought to incorporate more appealing imagery and colour. One of my favourite pieces of work was the DSBIA Safety Banner for the Roundup Safety meetings and presentations held in various locations. I felt that this work was a cornerstone to the learning I went through in graphic design because I find that I was able to translate a different tone of communication from the DSBIA that suited the seriousness of Safety in the community, since usually the events that the DSBIA holds are more fun and youth or family-oriented.